Town Longquan Tower Liquor Emballasje by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Begrenset Opplag og Spesialdesign Competition Category.
BronseBegrenset opplag· 2021
Town Longquan Tower Liquor Emballasje
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
A' Design Award i Bronse Winner in Begrenset opplag Category
Verified Award Winner
Verify Award Status for #107515The Design
About Town Longquan Tower Liquor Emballasje
Designet bruker konseptet med tårnet for å utføre den kreative, unike flaskeformede vinen lagt over i et tårn, i Kina er det "ingen tre uten en fest" der betydningen av mer enn tre, to venner, drikker vin er ikke vakker. En person som sitter i meditasjon på toppen av et flaskelokk betyr at vin ikke bare er for å lindre sorgen, men også for introspeksjon gjennom vinsmaking.
The Recognition
About the A' Design Award i Bronse
Town Longquan Tower Liquor Emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Town Longquan Tower Liquor Emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Town Longquan Tower Liquor Emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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