Bronse Grafikk · 2021

Jiangmen Culture and Tourism Logo og merkevareidentitet

by EUCA Culture and Communications Co. Ltd.

A' Design Award i Bronse 2021 in Grafikk
CLIENT: Jiangmen culture, tourism, radio, television and Sports Bureau
Estimated Number of Design Views: 9,529
Verification code 35A951EB08 · Verify this award

View at A' Design Award Press Release

Colors

About Jiangmen Culture and Tourism Logo og merkevareidentitet

Jiangmen Culture and Tourism er en logo og merkevareidentitet skapt for kultur- og reiselivssektoren i Jiangmen, en by i Guangdong-provinsen i Sør-Kina. Logoen er inspirert av det tradisjonelle kinesiske tegnet Men, som betyr port, og av strukturen til den seremonielle æresporten. Elementer hentet fra Jiangmens bybilde, arkitektur, kulturarv, landskap og planteliv er kombinert innenfor portformen. Matt gull antyder en by som er rik, men samtidig beskjeden. Det ble utviklet en veiledning for merkevareidentitet for å støtte konsekvent bruk.

About the A' Design Award i Bronse

Jiangmen Culture and Tourism Logo og merkevareidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Jiangmen Culture and Tourism Logo og merkevareidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Jiangmen Culture and Tourism Logo og merkevareidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Press Kit

Unique Properties: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tags: Branding, City, Culture and tourism, Logo design, Visual system
Design Challenge: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Research: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiration: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Project Duration: June 2019 – April 2020, Shanghai, China
Operation Flow: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Image Credits: Ellain Li, Grace Xu， Di Tang