Zhuliguan Hote Hotelllogoen by Zhongxiang Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
JernGrafikk· 2021
Zhuliguan Hote Hotelllogoen
Client: Zhongxiang Zheng
A' Design Award i Jern Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #114786The Design
About Zhuliguan Hote Hotelllogoen
Zhuliguan er et temahotell med fokus på bambuskultur. Mønsteret ser ut som både bambus og svaler, noe som får folk til å forvente starten på en ny reise. Logoen presenterer en utvikling fra ingenting til noe, som opprinnelig kommer fra filosofisk taoisme. Dens endring bærer filosofien om tradisjonell kinesisk taoisme "Ut av Tao, en er født. Ut av en, to; Ut av to, tre; Ut av tre, det skapte universet", som antyder "Tao-måten følger naturen".
The Recognition
About the A' Design Award i Jern
Zhuliguan Hote Hotelllogoen er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Zhuliguan Hote Hotelllogoen forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Zhuliguan Hote Hotelllogoen respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
- Dimensions & Packaging
- UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large - Tags
- Brand , Research , Hotel , Logo , Culture
- Production Technology
- Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
- Design Challenge
- it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
- Research
- Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
- Inspiration
- The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
- Project Duration
- This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
- Operation Flow
- We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
- Patents
- Trademark (2019) Zhongxiang Zheng
- Image Credits
- Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.
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