Meet Rebrand Merkevarebygging by Mengchao Wu, Hao Li and Sijia Zhang

Meet Rebrand Merkevarebygging by Mengchao Wu, Hao Li and Sijia Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.

SølvGrafikk· 2021

Meet Rebrand Merkevarebygging

by Mengchao Wu, Hao Li and Sijia Zhang

Client: Meet

A' Design Award i Sølv Winner in Grafikk Category

40,607
Verified Award Winner
Verify Award Status for #115712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meet Rebrand Merkevarebygging

Meet er en koreansk grillrestaurant rettet mot unge mennesker. Klientens oppgave for Mengchao, Hao og Sijia er å skape en kunstretning og visuell identitet for å uttrykke det levende merkevarebildet og promotere de ulike kjøttene. Formene til kjøtt på grillen presenterer naturlig geometrier. Denne ideen fører dem til milepælen i konseptet, og kobler forskjellige kjøtt, sjømat og grønnsaker med spesifiserte geometrier. Ulike formkombinasjoner og mønstre gir geometriene en leken og het siste touch.

The Recognition

About the A' Design Award i Sølv

Meet Rebrand Merkevarebygging er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Meet Rebrand Merkevarebygging forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Meet Rebrand Merkevarebygging er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Dimensions & Packaging: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Tags: Branding, Graphic Design, Visual Identity, BBQ, Food
Production Technology: Adobe suite, Video Production, Printing, Package Design
Design Challenge: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Research: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Inspiration: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Project Duration: 3 mouths
Executed in NYC and shanghai
Operation Flow: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Team Members: Mengchao Wu
Hao Li
Sijia Zhang
Image Credits: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li