Athletic Illustrasjonsserie by Hao Li is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Billedkunst- og Kunstinstallasjonsdesign Competition Category.

BronseKunst· 2021

Athletic Illustrasjonsserie

by Hao Li

Client: Hao Li

A' Design Award i Bronse Winner in Kunst Category

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Verified Award Winner

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Colors

The Design

About Athletic Illustrasjonsserie

Athletic er en serie sportstematiske illustrasjoner skapt med digital malingsprogramvare. Hvert bilde reduserer en kompleks sportsbevegelse til enkle linjer og former. Den mest representative posituren for hver idrett ble valgt ut etter en omfattende studie av referansebilder. Egendefinerte pensler og teksturer ble utviklet for å gjenskape overflaten til tradisjonell maling på papir. Hvert originalkunstverk måler 1920 ganger 1920 piksler ved 72 dpi. Serien har som mål å vise skjønnheten og energien som ligger i et enkelt bevegelsesøyeblikk.

The Recognition

About the A' Design Award i Bronse

Athletic Illustrasjonsserie er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Athletic Illustrasjonsserie forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Athletic Illustrasjonsserie tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of illustrations, in the work I have tried to present the texture of traditional painting by using digital tech.
At the same time, generalize the complex form of motion into simple lines and shapes is another thought of mine, in this way I can show how dynamic and beautiful the motion of sports is.
Dimensions & Packaging: The original painting size is 1920X1920 pixels, 72 dpi by each.
Tags: sports, motion, shape, movement, illustration
Production Technology: This is an illustration series made completely by computer painting software, Adobe Photoshop.
Inspired by traditional painting on paper, I tried to restore the sense of the material in traditional painting with software, through many attempts, I finally created the most suitable brushes and textures.
Design Challenge: The key to this series is to accurately grasp the most unique characteristics of each movement and present it through the simplest graphics and lines.
In the process of collecting information, I noticed that each sport contains a large number of body movements, how to find the most representative and at the same time aesthetic movements in so many movements is the biggest challenge I faced.
Research: In order to better complete this series, I did a lot of searching for each relevant movement and summarized the most representative movements from a large number of picture materials.
After completing this step of selection, the next step is to simplify the complex body language and retain the most critical information. Therefore, while taking into account both the form and aesthetics, every line and every piece of the figure presented in the picture has its own necessity
Inspiration: I did an animation about badminton a few years ago, and since then I have been fascinated by the expression of sports-related topics. In this series, I focused more on capturing the beauty of the moment than showing the whole process of sports, and I found that each sport has its own standard movements, and they present a unique form that is easily recognizable and has a strong sense of beauty. So I decided to create this series of illustrations.
Project Duration: The project is made in 2019 and featured in Behance Illustration in January 2021.
Operation Flow: This is a sports-themed illustration that tries to convey to the viewer the unique beauty of each sport.
Image Credits: Image #1: Illustrator Hao Li, Athletic, 2019.
Image #2: Illustrator Hao Li, Athletic, 2019.
Image #3: Illustrator Hao Li, Athletic, 2019.
Image #4: Illustrator Hao Li, Athletic, 2019.