Sølv Grafikk · 2021

Moneta Merkevareidentitet

by Kyle Mani

A' Design Award i Sølv 2021 in Grafikk
CLIENT: Moneta Intel
Estimated Number of Design Views: 35,601
Verification code 0F95F64160 · Verify this award

Visit Site View at A' Design Award Press Release

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About Moneta Merkevareidentitet

OWDT ble engasjert for å designe et fleksibelt identitetssystem som var dynamisk og teknisk inkluderende. Vi gjorde det til vårt formål å fremheve teknologiene som brukes av Moneta i merkesymbolet. Designen mestret elegant utfordringen med å balansere merkevareens geolokasjonskjennetegn og datatypevisualiseringer. Monetas merkevareidentitet leder nå tydelig sitt høytekniske publikum til verdens mest dynamiske geolokasjonsteknologi.

About the A' Design Award i Sølv

Moneta Merkevareidentitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Moneta Merkevareidentitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Moneta Merkevareidentitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Press Kit

Unique Properties: OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
Dimensions & Packaging: This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
Tags: branding, web design, identity design, logo design
Production Technology: There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
Design Challenge: In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
Research: Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
Inspiration: We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
Project Duration: 6 months, Houston, Texas, USA
Operation Flow: Moneta's brand identity leads the technical audience to Geopositioning technology.
Patents: Patent Pending
Image Credits: Patent Pending