Timing Sauce Merkevarebygging by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
JernGrafikk· 2022
Timing Sauce Merkevarebygging
Client: Timing Sauce
A' Design Award i Jern Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #118426The Design
About Timing Sauce Merkevarebygging
Timing Sauce er et merkevareprosjekt utviklet for en sausprodusent. Arbeidet omfatter et nytt merkenavn, en logo, emballasje og salgsmateriell. Det tidligere navnet viste til pasta, noe som ikke stemte overens med produktene som ble solgt, så et nytt navn ble valgt. Logoen bruker abstrakte former som antyder både en saus og et smilende ansikt. Fargevalget ble styrt av grundig research, og flere fargekombinasjoner ble testet for å formidle glede og appetitt. Etikettene er trykt på vanntett, blank PVC og er laget i tre størrelser for flasker på 120, 150 og 180 milliliter.
The Recognition
About the A' Design Award i Jern
Timing Sauce Merkevarebygging er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Timing Sauce Merkevarebygging forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Timing Sauce Merkevarebygging respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
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