Grundig Heinzelmann Limited Edition Reklameanimasjonsfilm av Digital Panorama

Designet Grundig Heinzelmann Limited Edition Reklameanimasjonsfilm av Digital Panorama er en høyt ansett vinner av den svært prestisjetunge 2021 A' Design Award i Platina i konkurransekategorien Film-, Video- og Animasjonsdesign.

PlatinaFilm· 2021

Grundig Heinzelmann Limited Edition Reklameanimasjonsfilm

av Digital Panorama

Klient: Digital Panorama

Vinner av A' Design Award i Platina i kategorien Film

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Designet

Om Grundig Heinzelmann Limited Edition Reklameanimasjonsfilm

Grundig Heinzelmann Limited Edition er en reklameanimasjonsfilm laget for en radio inspirert av et historisk design. Heinzelmann-radioen ble introdusert i 1946 som en trekasseradio bygget uten rør. Filmen gjenfortolker denne arven gjennom en verden av tre og børstet metall i harmoni. Alle elementene ble modellert og animert i tredimensjonalt rom ved hjelp av datagrafikk. Filmen varer i seksti sekunder i full high definition og avsluttes i et rom med en retro, men moderne atmosfære.

Anerkjennelsen

Om A' Design Award i Platina

Grundig Heinzelmann Limited Edition Reklameanimasjonsfilm er vinner av A' Design Award i Platina, en ekstremt prestisjefylt anerkjennelse som tildeles virkelig eksepsjonelle, elegante og praktfulle design. Platinavinnere er skaperverk av ypperste klasse, vitnesbyrd om grensene for intellektuell kreativitet, og viser designernes uovertrufne profesjonalitet og genialitet. Slike design forventes å være de mest anerkjente verkene som definerer estetikken i en epoke, bidrar til samfunnets velvære og flytter grensene for kunst, vitenskap, design og teknologi. Grundig Heinzelmann Limited Edition Reklameanimasjonsfilm viser et transcendent nivå av fortreffelighet og gjør uten tvil verden til et bedre sted med sine fordelaktige og verdifulle egenskaper. Grundig Heinzelmann Limited Edition Reklameanimasjonsfilm er et verk som har vunnet A' Design Award i Platina, og som vekker begjær, inspirerer, begeistrer, gleder og gir stor fryd.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Dimensjoner og Emballasje: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Stikkord: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Produksjonsteknologi: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Designutfordring: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Forskning: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspirasjon: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Prosjektvarighet: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Driftsflyt: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patenter: Copyrights belong to Arcelik A.S, 2019
Teammedlemmer: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Bildekreditering: Video Credits: Emre GOREN