Jern Fotografi · 2021
WoodBergs Natur
- A' Design Award i Jern 2021 in Fotografi
- CLIENT: *PatIsHere
- Estimated Number of Design Views: 19,148
- Verification code 2D59BB93DD · Verify this award
Colors
About WoodBergs Natur
Disse bildene representerer detaljer om deler av trær som er felt for å bli forvandlet til noe annet. Bruken av negativ inversjon og direkte utskrift på aluminium forbedrer fargene og konseptet med ødeleggelse av planeten vår. Kunstneren er inspirert av kunstnerisk fotografi og miljørettigheter, og transformerer detaljer i natur og flora: fotografisk teknikk og rettigheter smelter sammen til surrealistiske bilder for å få betrakteren til å reflektere over hva som kan gjøres for å beskytte planeten. En bedre verden er mulig, det avhenger også av deg.
About the A' Design Award i Jern
WoodBergs Natur er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. WoodBergs Natur forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. WoodBergs Natur respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Press Kit
- Unique Properties
- It is one of the seven works on the elements of nature, flora, printed in negative directly on aluminum. In these images, which belong to the Winter series, are trees cut and ready to be distributed and transformed.
The use of surreal expression through negative inversion is a technique that the artist began to use in 2008 to reinforce the concept he wants to express: increasing the level of awareness on the consequences of our actions on the environmental issue. - Dimensions & Packaging
- All the pictures are printed in negative directed on aluminium.
900 mm x 650 mm (orizontal pictures), 0,5 mm depth. - Tags
- nature, wood, trees, flowers, leaves, environment, planet, photography, photo, artistic-photos
- Production Technology
- She tooks the pictures in this case with her smartphone Samsung S7edge, raw method, as because she realized that she went in a carpentry where she found all the trees cut down and ready to be transformed into something else. It was a unique moment.
Than she inverted the pictures with Adobe Photoshop, as she did with the other pictures of the project, and she put them in the Series Winter.
Finally she printed them directly on aluminum to enhance the colors. - Design Challenge
- Her thoughts on environmental issues and her surrealistic taste have pushed her into expressive research, through photography, to express her point of view with an artistic eye both for the technique (photographic inversion) and for the realization.
The difficulty in photography and in this project lies in capturing the viewer's attention through a beautiful and mysterious image. The increased visibility increases the possibility of understanding that all mankind must safeguard nature and the planet before it is too late. - Research
- It is a type of photographic research on nature, flora, in details and in panoramas, which aims to awaken the conscience on the environmental problem, using above all the professional camera (Nikon) but also the mobile phone on some occasions, like this one. In showing the photos during the exhibitions she was able to listen to the sensations and emotions that the images created in the impact with the visitors and to understand if the right questions were asked to interpret her goal.
- Inspiration
- Photography and politics are two fundamental elements in her life. When she started the environmental rights project, in order to sensitize people to safeguard nature, she took into consideration the four fundamental elements. But later she had the need to interpret Flora and for this reason she examined the oriental philosophy which is based on the five fundamental elements, therefore including wood, which becomes her Flora, represented in negative.
- Project Duration
- The WoodBergs project started in November 2012 in New Canaan in Conecticut and last presented in April 2015 in Rome. These photos from the Winter Series in particular were never presented in public because they were taken later, in 2017.
- Operation Flow
- Photos do not transform themselves but they could transform the mind of the viewer because he sees different colors from reality and asks himself questions.
- Image Credits
- Image #No 1: patrizia dottori, WB_S4_Wood_09, 2017
Optional Image #No 1: patrizia dottori, WB_S4_Wood_01, 2017
Optional Image #No 2: patrizia dottori, WB_S4_Wood_03, 2017
Optional Image #No 3: patrizia dottori, WB_S4_Wood_05, 2017
Optional Image #No 4: patrizia dottori, WB_S4_Wood_10, 2017
Video Credit: patrizia dottori, 2014
