Designet Rename Designutstilling av Xue Jiang er en høyt ansett vinner av den svært prestisjetunge 2021 A' Design Award i Jern i konkurransekategorien Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign.

JernGrafikk· 2021

Rename Designutstilling

av Xue Jiang

Klient: 869 School of Design

Vinner av A' Design Award i Jern i kategorien Grafikk

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Designet

Om Rename Designutstilling

Rename er en designutstilling som stiller spørsmål ved ideen om standarder og måling. Utstillingen bruker et visuelt språk hentet fra måleverktøy. Illustrasjon, collage og fotografi kombineres, og fire grunnformer fra et triangelsett tegnes og settes sammen til sommerfuglformer. En lang papirrull fungerer som et målebånd, slik at besøkende kan velge eller lage en collageseksjon som matcher deres egen karakter, og ta den med seg i en filmappe. Gjennomsiktig PVC-duk og rullpapir er brukt i utstillingen.

Anerkjennelsen

Om A' Design Award i Jern

Rename Designutstilling er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Rename Designutstilling forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Rename Designutstilling respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
Dimensjoner og Emballasje: Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm
Stikkord: Rename, standard, measurement, ruler
Produksjonsteknologi: Transparent PVC cloth, toilet paper roll paper
Designutfordring: The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
Forskning: Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
Inspirasjon: Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
Prosjektvarighet: This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
Driftsflyt: This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
Teammedlemmer: Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu
Bildekreditering: Creator Wu Huizi，in 2021，RENAME