Bergtor Visual Identity Visuell Identitet by Erika Baczo is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
BronseGrafikk· 2021
Bergtor Visual Identity Visuell Identitet
by Erika Baczo
Client: Bergtor
A' Design Award i Bronse Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #120088The Design
About Bergtor Visual Identity Visuell Identitet
Bergtor er en visuell identitet designet for et garasjeportmerke. Identiteten er basert på et solid rutenettsystem og en minimalistisk typografisk tilnærming. Geometriske elementer er lagt til bokstavene for å visualisere betydningen av navnet. Bokstaven E er byttet ut med tre former inspirert av hovedlinjene i en garasjeport, som sammen danner et enkelt piktogram. Paletten er en duotone i svart og frisk grønn, og Gotham er hovedskrifttypen. Logoen og det visuelle systemet er tegnet i vektorformat, slik at de kan tilpasses ulike størrelser for digitale og trykte medier.
The Recognition
About the A' Design Award i Bronse
Bergtor Visual Identity Visuell Identitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Bergtor Visual Identity Visuell Identitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Bergtor Visual Identity Visuell Identitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors. - Dimensions & Packaging
- The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
- Tags
- visual identity, modern, simple, timeless, feasibility, reliability
- Production Technology
- The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
- Design Challenge
- The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
- Research
- The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
- Inspiration
- Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance. - Project Duration
- The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
- Operation Flow
- One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
- Patents
- Copyrights belong to the CEO of the Bergtor company.
- Team Members
- Erika Baczó
Alpár Dávid - Image Credits
- Credits to: Adobe stock - main image.
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