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Radailiai Visuell identitet by Stand Up Team

Radailiai Visuell identitet by Stand Up Team is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.


SølvGrafikk· 2021

Radailiai Visuell identitet

by Stand Up Team

Client: Stand UP

A' Design Award i Sølv Winner in Grafikk Category

36,058

Verified Award Winner

Verify Award Status for #120415

Colors

The Design

About Radailiai Visuell identitet

Radailiai er en visuell identitet skapt for et gods og en dinosaurpark. Den øvre delen av godslogoen viser et stilisert fragment av en bue, et mønster av diagonale linjer og et motiv av vannbølger. Den nedre delen viser et lignende vannmotiv og en stilisert dinosaur. Ved å endre teksten og rotere sekskantikonet 180 grader skapes Dino Park-logoen, med dinosauren øverst og et opp-ned-hus nederst. En palett av dypgrønn og rosegull knytter de to verdenene sammen. Identiteten er anvendt på visittkort, plakater, konvolutter og gaveposer.

The Recognition

About the A' Design Award i Sølv

Radailiai Visuell identitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Radailiai Visuell identitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Radailiai Visuell identitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging
We created the design for business cards, posters, envelopes, and gift bags.
Tags
Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology
Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge
The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research
With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration
A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration
The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow
The logo was simplified, and supported by a simple, and clear visual identity.
Team Members
Designer: Grete Milkinte
Creative Director: Inesa Budgine

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