MG iSmart Infotainmentsystem-grensesnitt by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award i Gull in Grensesnitt-, Interaksjons- og Brukeropplevelsedesign Competition Category.
GullGrensesnitt· 2021
MG iSmart Infotainmentsystem-grensesnitt
by Star
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
A' Design Award i Gull Winner in Grensesnitt Category
- 79,139
- Verified Award Winner
- Verify Award Status for #120910
The Design
About MG iSmart Infotainmentsystem-grensesnitt
MG iSmart er et grensesnitt for infotainmentsystemer designet for biler av merket MG. Grensesnittet støtter en lansering i et nytt marked med en skreddersydd løsning bygget rundt tilkobling, digitale kontaktpunkter og smarte assistenter. Research- og idéutviklingsøkter med merkevareteamet og med kunder i målmarkedene styrte brukerflytene. Tre interaksjonskonsepter ble prototypet, og seks visuelle retninger ble testet før én endelig retning ble valgt og utviklet i detalj. Kjøretøy utstyrt med MG iSmart er på veiene i India og Thailand.
The Recognition
About the A' Design Award i Gull
MG iSmart Infotainmentsystem-grensesnitt er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. MG iSmart Infotainmentsystem-grensesnitt forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. MG iSmart Infotainmentsystem-grensesnitt skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Team Members
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
