Designers Brasileiros Merkeidentitet by Tiago de Albuquerque Sales e Kiemle is a highly esteemed winner of the very prestigious 2021 A' Design Award i Gull in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
GullGrafikk· 2021
Designers Brasileiros Merkeidentitet
by Tiago de Albuquerque Sales e Kiemle
Client: Designers Brasileiros
A' Design Award i Gull Winner in Grafikk Category
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- Verified Award Winner
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The Design
About Designers Brasileiros Merkeidentitet
Merket til nettstedet Designers Brasileiros består av et panel i form av bokstaven D sammensatt av geometriske deler som passer sammen og representerer designspesialitetene. Disse bitene er former hentet fra det brasilianske flagget og danner også bokstaven B og en tukan. Tukanen ble definert av det faktum at den er en av de største frøsprederne av brasiliansk fauna og en av de ansvarlige for dannelsen av tropiske skoger. Derfor, for merkevaren, symboliserer spredningen av frø av tukanen konseptuelt spredningen av kunnskap som er formålet med nettstedet.
The Recognition
About the A' Design Award i Gull
Designers Brasileiros Merkeidentitet er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Designers Brasileiros Merkeidentitet forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Designers Brasileiros Merkeidentitet skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
- Production Technology
- Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
- Design Challenge
- The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
- Research
- Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
- Inspiration
- For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
- Project Duration
- This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
- Operation Flow
- A visual identity that takes the viewer to the design, culture and nature of Brazil.
- Team Members
- Tiago de Albuquerque Sales e Kiemle
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