La Coucou Multifunksjonsveske by Edalou Paris is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Mote- og Reisetilbehørsdesign Competition Category.
JernTilbehør· 2021
La Coucou Multifunksjonsveske
by Edalou Paris
Client: Edalou Paris
A' Design Award i Jern Winner in Tilbehør Category
Verified Award Winner
Verify Award Status for #122226The Design
About La Coucou Multifunksjonsveske
La Coucou er en multifunksjonell og allsidig veske som kan gjøres om til flere veskestiler: fra crossbody til belte, nakke og clutchveske. Vesken har fire D-ringer i stedet for to for å gjøre ombyggingen av kjede/rem. La Coucou kommer med en avtagbar gullhjertelås og matchende nøkkel som også kan brukes separat. Laget av omtenksomt hentet luksusmaterialer i Europa, kan La Coucou gå fra dag til natt, New York til Paris, med sine mange utseende og funksjonalitet. En pose, flere muligheter.
The Recognition
About the A' Design Award i Jern
La Coucou Multifunksjonsveske er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. La Coucou Multifunksjonsveske forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. La Coucou Multifunksjonsveske respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- La Coucou is a multi-functional and versatile handbag that, given its innovative design, can be converted from crossbody to belt, neck and clutch bag. The bag has four D-rings instead of two to make the chain/strap conversion. La Coucou comes with a removable gold heart lock and matching key. Created from thoughtfully sourced luxury materials, La Coucou carries a message of self-love and empowerment that women everywhere can enjoy with its multiple looks and functionality.
- Dimensions & Packaging
- Dimensions: 6.75 inches W X 5 inches H X 2.5 inches D (17 X 12 x 6 cm)
Gold Chain 43.3 inches (110 cm) this measurement makes it possible for the bag to be transformed. - Tags
- Handbag, Bag, Clutch, Crossbody, Beltbag, Necklace, Luxury, Accessory, Multifunctional Design, Fashion
- Production Technology
- The experimentation process of the multi functional aspect of the bag is included in the PDF presentation.
Materials of the bag include: 100 percent full-grained calf leather (cuir de veau). Gold Metal Hardware. Gold Heart Locket. YKK Zipper. Gutterman threads. Removable Strap 43 inches (can be worn cross-body, neck, and belt bag). Front zipper pocket. Top zip closure. Includes signature satin lining and dust bag. Handmade in Paris, France. - Design Challenge
- Some of the challenges encountered relate to the actual mechanics and measurements needed to obtain the exact measurement that would make the chain go swiftly through the D-rings and be able to have enough length needed for each transformation. Other difficulties in production included finding the right artisans and manufacturing experts in Paris. In terms of photography and product styling, it was a creative challenge to portray La Coucou effectively in every style it could be transformed.
- Research
- Actual experience from the designer's work in fashion houses in Paris and market research provided data regarding a multifunctional accessory such as La Coucou. Business and personal travel also drove the need for such a product. The handbag was created with the objectives of versatility and durability, embodying a conscious style that can be used for many different purposes. In order to make this idea a reality, simulations, prototyping and experimentation were done to make the mechanics of the bag possible.
- Inspiration
- La Coucou was born from a journey of self-love and a relentless passion for design. Inspired while living in New York City, the designer underwent a complete transformation through real life chronicles of personal growth and professional hurdles. It was this reinvention that led her to the creation of La Coucou after working for over a decade in finance. Exploring the concept of Multi Lux Versatility, she designed a bag with multi-use, durability, and versatility in mind – without compromising on style, resulting in a product anyone can take anywhere. One bag, multiple possibilities.
- Project Duration
- The original idea of a multifunctional handbag started in 2013, while the designer lived in New York. The project was then revisited in Paris, France in early April 2019. The first prototype migrated again and was finished in New York, with the research and prototyping stage lasting two months. The final prototype of La Coucou was developed between October and December 2020 in Paris, France.
- Operation Flow
- The placement of the D-rings on the back of La Coucou allow the wearer to transform the product according to their wishes. The chain can be connected to the top two D-rings, allowing the bag to be carried on the shoulder, or strapped across the four D-rings, transforming the length of the chain. Playing with the different ways the chain can be manipulated to attach onto the rings lets the wearer use La Coucou in multiple styles, such as a crossbody bag, a belt-bag, and a necklace. The chain may also be removed completely, letting La Coucou’s design stand alone as a clutch.
- Team Members
- Designer: Eda Aguilar
Content Creation: Anjela Sevilla
Graphic Design: Daniela Sánchez
Creative Direction: Ghazal Farzaneh - Image Credits
- Main image is Image #1 Photographer Nicolas Richez, 2020.
Optional Image #1 Photographer Nicolas Richez, 2020.
Optional Image #2 Photographer Nicolas Richez, 2020.
Optional Image #3 Photographer Nicolas Richez, 2020.
Optional Image #4 Photographer Nicolas Richez, 2020.
Video Eda Aguilar, Anjela Sevilla, Daniela Sanchez, Ghazal Farzaneh
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