Jern Gavevarer · 2021
L’Amour Red Packet Boxset Rød Konvolutt
by Alex King
- A' Design Award i Jern 2021 in Gavevarer
- CLIENT: A&J Design
- Estimated Number of Design Views: 28,949
- Verification code 97E96E1991 · Verify this award
Colors
About L’Amour Red Packet Boxset Rød Konvolutt
Dette settet med røde konvolutter inneholder 16 stykker som symboliserer lykke og fullstendighet i livet. Forhandlere kan velge blant 26 forskjellige design og kombinasjoner fra «A» til «Z» basert på initialer og personlige behov. Personaliserte gaver gir mennesker en følelse av unikhet og er perfekte for å skape et personlig preg for seg selv og de menneskene de setter pris på. Målgruppen er gifte personer i middelklassen som ønsker å velge personlige røde konvolutter og gi dem til barn med sine beste ønsker.
About the A' Design Award i Jern
L’Amour Red Packet Boxset Rød Konvolutt er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. L’Amour Red Packet Boxset Rød Konvolutt forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. L’Amour Red Packet Boxset Rød Konvolutt respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Press Kit
- Unique Properties
- L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
- Dimensions & Packaging
- Fine paper, 20cmx20cmx3cm
- Tags
- red packer, lai see, lucky, festive design
- Production Technology
- Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
- Design Challenge
- We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
- Research
- We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
- Inspiration
- L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
- Project Duration
- 6 months, Hong Kong
- Image Credits
- Alex King
