Xphere Merkevarebygging og redesign av visuell identitet by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
JernGrafikk· 2021
Xphere Merkevarebygging og redesign av visuell identitet
by Yibang Design and Xiner Zheng
Client: Yibang
A' Design Award i Jern Winner in Grafikk Category
- 8,880
- Verified Award Winner
- Verify Award Status for #123091
The Design
About Xphere Merkevarebygging og redesign av visuell identitet
Xphere er en visuell identitetsdesign skapt for merket Rongxing. Navnet Xphere er avledet fra det kinesiske merkenavnet Rongxing, som betyr blomstrende sfære. Identiteten forener betydningen av det kinesiske navnet med det engelske navnet i ett visuelt språk. Merket er inspirert av formene til en stjerne, og et tilsvarende snitt er brukt på både den engelske og den kinesiske logoen. Sterke farger og kraftfulle visuelle uttrykk fremhever den eksklusive produktserien. Trykksakene er laget av tungt, matt papir, og visittkortet og takkekortet har en preget logo.
The Recognition
About the A' Design Award i Jern
Xphere Merkevarebygging og redesign av visuell identitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Xphere Merkevarebygging og redesign av visuell identitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Xphere Merkevarebygging og redesign av visuell identitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- Dimensions & Packaging
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- Tags
- Xphere, Visual Identity, Commercial, Branding
- Production Technology
- Adobe Photoshop, Illustration, and InDesign.
- Design Challenge
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way. - Research
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- Inspiration
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- Project Duration
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- Team Members
- Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang - Image Credits
- Yibang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
