Imagine Center Visuell Identitet av Satie Eljack

Designet Imagine Center Visuell Identitet av Satie Eljack er en høyt ansett vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign.

SølvGrafikk· 2021

Imagine Center Visuell Identitet

av Satie Eljack

Klient: Satie

Vinner av A' Design Award i Sølv i kategorien Grafikk

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Se hos A' Design Award Pressemelding Prismerke

Farger

Designet

Om Imagine Center Visuell Identitet

Målet var å bruke former, farger og designteknikk inspirert av yogastillinger. Elegant design av interiøret og sentrum, og tilbyr besøkende en fredelig opplevelse for å fornye energien. Derfor fulgte logodesign, nettmedier, grafiske elementer og innpakning det gylne snitt for å ha en perfekt visuell identitet som forventet for å hjelpe besøkende på senteret til å få en god opplevelse av kommunikasjon gjennom kunst og design av senteret. Designeren legemliggjorde opplevelsen av meditasjon og yoga i designet.

Anerkjennelsen

Om A' Design Award i Sølv

Imagine Center Visuell Identitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Imagine Center Visuell Identitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Imagine Center Visuell Identitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Dimensjoner og Emballasje: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Stikkord: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Produksjonsteknologi: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Designutfordring: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Forskning: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Inspirasjon: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Prosjektvarighet: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Driftsflyt: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.