Welfare Is Gold Trakasseringsforebyggende strategi av Tekio Collective Intelligence Agency

Designet Welfare Is Gold Trakasseringsforebyggende strategi av Tekio Collective Intelligence Agency er en høyt ansett vinner av den svært prestisjetunge 2021 A' Design Award i Bronse i konkurransekategorien Meta-, Strategisk og Tjenestedesign.

BronseTjeneste· 2021

Welfare Is Gold Trakasseringsforebyggende strategi

av Tekio Collective Intelligence Agency

Klient: Tekio

Vinner av A' Design Award i Bronse i kategorien Tjeneste

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Designet

Om Welfare Is Gold Trakasseringsforebyggende strategi

Welfare Is Gold er en trakasseringsforebyggende strategi utviklet for en stor gruvekonsern i Mexico. Strategien kombinerer velferdskommisjoner i hver enhet, en beredskapsprotokoll, et intensivt kommunikasjonsprogram og en webapplikasjon som genererer en personlig tilpasset protokoll for hvert entreprenørselskap. Trykte og digitale materialer inkluderer infografikk, plakater, korte animerte videoer, tegneserier og memes. Protokollen ble samskapt med lokale ansatte og validert av gruveenhetene. Hensikten er en arbeidsplasskultur fri for trakassering.

Anerkjennelsen

Om A' Design Award i Bronse

Welfare Is Gold Trakasseringsforebyggende strategi er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Welfare Is Gold Trakasseringsforebyggende strategi forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Welfare Is Gold Trakasseringsforebyggende strategi tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Dimensjoner og Emballasje: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Stikkord: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Produksjonsteknologi: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Designutfordring: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Forskning: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Inspirasjon: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Prosjektvarighet: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Driftsflyt: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Teammedlemmer: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Bildekreditering: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021