Smartmoov Primær funksjon: Merkevareidentitet by Ricardo Filipe Lopes da Silva

Smartmoov Primær funksjon: Merkevareidentitet by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.

JernGrafikk· 2023

Smartmoov Primær funksjon: Merkevareidentitet

by Ricardo Filipe Lopes da Silva

Client: Smartmoov

A' Design Award i Jern Winner in Grafikk Category

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Verified Award Winner
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Colors

The Design

About Smartmoov Primær funksjon: Merkevareidentitet

Boktekst: De viktigste fordelene med denne forretningsmodellen er mobilitet og forretningstilpasning. Entreprenøren kan tilpasse sin virksomhet til en mer fleksibel og mobil løsning, og dermed øke rekkevidden av virksomheten i markedet. Merkevaren fremstiller disse verdiene på en dynamisk og futuristisk måte gjennom et konsistent visuelt system, som er ment å inspirere målgruppen.

The Recognition

About the A' Design Award i Jern

Smartmoov Primær funksjon: Merkevareidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Smartmoov Primær funksjon: Merkevareidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Smartmoov Primær funksjon: Merkevareidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensions & Packaging: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tags: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Production Technology: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Design Challenge: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Research: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiration: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Project Duration: August 2019 to November 2019 in Curitiba, Brazil
Operation Flow: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.