Doaba Dhaba Bærekraftig matemballasje av Akkshit Khattar

Designet Doaba Dhaba Bærekraftig matemballasje av Akkshit Khattar er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Bærekraftig Produktdesign.

BronseBærekraftig produkt· 2022

Doaba Dhaba Bærekraftig matemballasje

av Akkshit Khattar

Vinner av A' Design Award i Bronse i kategorien Bærekraftig produkt

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Om Doaba Dhaba Bærekraftig matemballasje

Doaba Dhaba er et bærekraftig matemballasjesystem designet for et skykjøkken i India. Hovedretter pakkes i handier, leirkrukker håndlaget av lokale håndverkere, lukket med et leirlokk og en etikett bundet rundt halsen. Flatbrød som rotis og naan pakkes inn i nyskårne bananblader bundet med jutetråd. Begge deler plasseres deretter i en pose laget av resirkulert papir. Materialene er biologisk nedbrytbare og erstatter engangsplast. Leveringer utføres med elektriske kjøretøy for å redusere karbonavtrykket.

Anerkjennelsen

Om A' Design Award i Bronse

Doaba Dhaba Bærekraftig matemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Doaba Dhaba Bærekraftig matemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Doaba Dhaba Bærekraftig matemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensjoner og Emballasje: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Stikkord: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Produksjonsteknologi: Handcrafted clay pots, Banana leaf & Recycled Paper
Designutfordring: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Forskning: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspirasjon: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Prosjektvarighet: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Driftsflyt: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.