Zaku Inc. Bedriftsidentitet av Nobuya Hayasaka

Designet Zaku Inc. Bedriftsidentitet av Nobuya Hayasaka er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Sølv i konkurransekategorien Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign.

SølvGrafikk· 2022

Zaku Inc. Bedriftsidentitet

av Nobuya Hayasaka

Klient: Arica Design Inc

Vinner av A' Design Award i Sølv i kategorien Grafikk

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Farger

Designet

Om Zaku Inc. Bedriftsidentitet

Dette symbolet har to betydninger. Det er firmanavnet og firmaets slagord. Den består av typografi av japanske kanji-tegn, som leser zaku i firmanavnet. Kanji inneholder også betydningen av å skape. Silhuetten av Goods hånd er formet ved hjelp av denne karakteren, som betyr å skape. På denne måten uttrykkes selskapets slagord Creating Good i et enkelt merke. Symbolmerket uttrykker selskapets forpliktelse til å skape Godt i verden gjennom kreative tiltak.

Anerkjennelsen

Om A' Design Award i Sølv

Zaku Inc. Bedriftsidentitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Zaku Inc. Bedriftsidentitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Zaku Inc. Bedriftsidentitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Dimensjoner og Emballasje: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Stikkord: Typography, Logos, Symbols, Corporate Identity, Logotypes
Produksjonsteknologi: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Designutfordring: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Forskning: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inspirasjon: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Prosjektvarighet: It opened in Japan in March 2021.
Driftsflyt: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Teammedlemmer: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki