Jern Grafikk · 2022
Emotions Plakater
by Rui Ma
- A' Design Award i Jern 2022 in Grafikk
- CLIENT: Rui Ma
- Estimated Number of Design Views: 19,129
- Verification code AB49E01FF8 · Verify this award
Colors
About Emotions Plakater
Hvordan ville følelser se ut i den visuelle verden? Denne serien med plakater kalt Emotions representerer fire forskjellige typer grunnleggende følelser i visuell form. De fire følelsene er glede, sinne, tristhet og frykt. Designeren brukte moderne visuelt språk inkludert abstrakte illustrasjoner, levende farger og dynamisk typografi for å vise sammenhengen mellom følelser og ansiktsuttrykk. I dette designsystemet fungerer hvert visuelt språk som individuelle design for seg selv. Samtidig fungerer alle plakatdesignene som et system.
About the A' Design Award i Jern
Emotions Plakater er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Emotions Plakater forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Emotions Plakater respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Press Kit
- Unique Properties
- Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
- Dimensions & Packaging
- Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
- Tags
- Graphic Design, Illustration, Posters, Visual Communication
- Production Technology
- The posters were created and designed with Adobe Illustrator and Photoshop.
- Design Challenge
- Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
- Research
- The research of this project was based on information about the subject from the internet.
- Inspiration
- I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
- Project Duration
- 2021 Los Angeles
- Operation Flow
- This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
- Image Credits
- English font: Raoul Audouin & Velvetyne Type
