Designet Sdda Bedriftsidentitet av Guorong Men er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Jern i konkurransekategorien Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign.

JernGrafikk· 2022

Sdda Bedriftsidentitet

av Guorong Men

Vinner av A' Design Award i Jern i kategorien Grafikk

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Designet

Om Sdda Bedriftsidentitet

SDDA er en visuell identitet skapt for en dansesportforening basert i Shandong, Kina. Den tidligere logoen brukte en detaljert dansefigur som ofte ble forvekslet med andre foreningers merker. Den nye identiteten forenkler posituren til én sammenhengende linje. Linjen kombinerer to dansepartnere, et fjell og roterende dansetrinn. Ti relaterte grafiske elementer viser klassiske danseposituringer og gjør kroppens samspill lettere å avlese. Identiteten brukes på konkurransearenaer, i trykksaker og på sosiale medier.

Anerkjennelsen

Om A' Design Award i Jern

Sdda Bedriftsidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Sdda Bedriftsidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Sdda Bedriftsidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Dimensjoner og Emballasje: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Stikkord: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Produksjonsteknologi: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Designutfordring: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Forskning: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Inspirasjon: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Prosjektvarighet: The project started in July 2020 and finished in September 2020 in Jinan, China.
Driftsflyt: Brand identity is mainly used in competition venues, print productions and social media.
Patenter: Copyright belong to Sdda(shandong dancesport association),2021.
Teammedlemmer: Guorong Men