Designet Baidu for the Elderly Mobilapplikasjon av Baidu Meux er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Mobilteknologi-, Applikasjons- og Programvaredesign.
BronseMobil· 2022
Baidu for the Elderly Mobilapplikasjon
av Baidu Meux
Klient: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Vinner av A' Design Award i Bronse i kategorien Mobil
Verifisert Prisvinner
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Om Baidu for the Elderly Mobilapplikasjon
Baidu for eldre er en mobilapplikasjon som tilbyr innhold og tjenester for eldre brukere. Applikasjonen benytter et aldersvennlig designsystem med større skrifttyper, et enhetlig feed-oppsett, forstørrede berøringsområder og enkelt språk. Alt innhold kan leses eller lyttes til. Videoer inneholder intelligent teksting. Stemme- og bildesøk lar eldre brukere søke ved å snakke eller ta et bilde. Talesyntese kan bruke innspilte stemmer fra familiemedlemmer til å lese tekster høyt. Applikasjonen fungerer på både Android- og iOS-systemer.
Anerkjennelsen
Om A' Design Award i Bronse
Baidu for the Elderly Mobilapplikasjon er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Baidu for the Elderly Mobilapplikasjon forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Baidu for the Elderly Mobilapplikasjon tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
- Dimensjoner og Emballasje
- Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
- Stikkord
- UX, the Elderly, Age-friendly, AI, Online Service
- Produksjonsteknologi
- Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
- Designutfordring
- The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
- Forskning
- We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
- Inspirasjon
- The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
- Prosjektvarighet
- The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
- Driftsflyt
- All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
- Patenter
- patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021 - Teammedlemmer
- Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
- Bildekreditering
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
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