Now Albumomslagskunst by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.

JernGrafikk· 2022

Now Albumomslagskunst

by Yijia Xie

Client: Yijia Xie

A' Design Award i Jern Winner in Grafikk Category

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Verified Award Winner
Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Albumomslagskunst

Now er et albumdesign skapt for en musiker hvis seks sanger forteller historier om drømmer, vekst og kjærlighet. Ett betydningsfullt kinesisk tegn er hentet fra hver sangtittel, som Univers, Regn, Tro, Øyne, Måne og Stjerne. Disse tegnene kombineres med digital collage og generativ koding. De utvalgte elementene mates inn i et dataprogram som genererer tusenvis av forskjellige grafiske uttrykk, slik at hver innpakning blir unik. Det kvadratiske formatet måler 4,25 ganger 4,25 tommer. Prosjektet omfatter seks omslagsdesign, en tekstheftebok og albumpakningen.

The Recognition

About the A' Design Award i Jern

Now Albumomslagskunst er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Now Albumomslagskunst forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Now Albumomslagskunst respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie