Stadium SC Freiburg Veifinningssystem by Thomas Geissert

Stadium SC Freiburg Veifinningssystem by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.

JernGrafikk· 2022

Stadium SC Freiburg Veifinningssystem

by Thomas Geissert

Client: Teamgeissert

A' Design Award i Jern Winner in Grafikk Category

12,251

Verified Award Winner

Verify Award Status for #139533

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Stadium SC Freiburg Veifinningssystem

Målet var å skape et system med egen identitet og originalitet som går utover. Strukturen til det nye stadionet til SC Freiburg består av en ortogonal grunnform og et ortogonalt tak. Det ledende prinsippet for den arkitektoniske utformingen, for å skape en identitetsdannende struktur, må støttes. Det nye veifinnings- og orienteringssystemet presenterer seg derfor med et tydelig formspråk. Den tar imot og informerer besøkende og fans allerede i uteområdet (parkering, bussholdeplass, trikk), fører dem til inngangene og på stadion via promenaden til setene.

The Recognition

About the A' Design Award i Jern

Stadium SC Freiburg Veifinningssystem er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Stadium SC Freiburg Veifinningssystem forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Stadium SC Freiburg Veifinningssystem respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT