Lenza Lenzy Clothes Clinic Merkevareidentitet by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
BronseGrafikk· 2022
Lenza Lenzy Clothes Clinic Merkevareidentitet
Client: Lenza Lenzy Clothes Clinic
A' Design Award i Bronse Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #140296The Design
About Lenza Lenzy Clothes Clinic Merkevareidentitet
Lenza Lenzy er et merkevaredesign- og visuell identitetsprogram skapt for en klesklinikk, en tjeneste dedikert til pleie og reparasjon av klær. Identiteten ble bygget opp i lagdelte trinn, med start i merkenavnet og merkevarehistorien, og videreført gjennom en merkevarebok, en logoguide, en visuell identitetsbok, interiørdekorasjon, motion graphics og reklame. Papir, tekstil, tre, klistremerker, offsettrykk og digital trykk ble brukt. Undersøkelser av hvordan klinikker fungerer, dannet grunnlaget for kjerneideen, ettersom ingen sammenlignbar klesklinikk hadde eksistert tidligere.
The Recognition
About the A' Design Award i Bronse
Lenza Lenzy Clothes Clinic Merkevareidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Lenza Lenzy Clothes Clinic Merkevareidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Lenza Lenzy Clothes Clinic Merkevareidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
- Dimensions & Packaging
- Lenza Lenzy had a 120m x 30m of clothes clinic
- Tags
- Clothes clininc, Branding, brand design, brand story
- Production Technology
- We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
- Design Challenge
- The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
- Research
- There are a lot of researching program for this project.
- Inspiration
- Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
- Project Duration
- Start: Apr 2020 End: Dec 2021
- Operation Flow
- Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
- Patents
- Copyright 2020 Lenz Lenzy clothes clinic. All right reserved.
- Team Members
- Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei - Image Credits
- Wallrus design studio
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