Fading Traditional Trades and Crafts Bok av Jesvin Yeo

Designet Fading Traditional Trades and Crafts Bok av Jesvin Yeo er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Gull i konkurransekategorien Trykk- og Publisert Mediedesign.

GullTrykk· 2022

Fading Traditional Trades and Crafts Bok

av Jesvin Yeo

Vinner av A' Design Award i Gull i kategorien Trykk

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Designet

Om Fading Traditional Trades and Crafts Bok

Boken bruker 3D-preging for å dokumentere og fremheve de intrikate detaljene til verkene som er omhyggelig laget av tradisjonelle singaporske håndverkere, fra dragebåter av papir og indiske smykker til Peranakan-perlesko. Fargesidene symboliserer fremveksten og fallet til tradisjonelt håndverk, ettersom industrien begynner sin utviklingsperiode (kjedelig) til sin gullalder (gul) og gradvis blekner (hvit). Et pastellkritt er festet slik at leserne kan skyggelegge sidene og oppdage den tapte kunsten til denne immaterielle kulturarven i Singapore, ettersom bare vi mennesker kan beskytte, støtte og bringe den tilbake.

Anerkjennelsen

Om A' Design Award i Gull

Fading Traditional Trades and Crafts Bok er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Fading Traditional Trades and Crafts Bok forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Fading Traditional Trades and Crafts Bok skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensjoner og Emballasje: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Stikkord: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Produksjonsteknologi: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Designutfordring: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Forskning: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspirasjon: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Prosjektvarighet: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Driftsflyt: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patenter: Copyrights belong to Jesvin Yeo, 2021
Teammedlemmer: Jesvin Yeo
Alvin Ng.
Bildekreditering: All images: Photographer Victor Gui, 2021 and 2022