Gere Kjøkkenhylle for servise by Florian Beser is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Møbeldesign Competition Category.
BronseMøbler· 2023
Gere Kjøkkenhylle for servise
Client: Florian Beser
A' Design Award i Bronse Winner in Møbler Category
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The Design
About Gere Kjøkkenhylle for servise
Gere er en multifunksjonell hylle for servise, designet for små kjøkken og spisestuer. Tallerkenene i Gere danner en relieffaktig forside på hylla, slik at det indre rommet holdes fritt til kopper, glass og annet servise. Hylla er laget av eiketre, og tallerkenene er støpt i porselen. Gere henges på veggen, og de enkelte radene kan felles ned for å ta ut en tallerken eller nå oppbevarte gjenstander. Rutenettstrukturen gjør det mulig å skalere størrelsen etter ulike husholdningers behov. Servisesettet kan utvides modulært.
The Recognition
About the A' Design Award i Bronse
Gere Kjøkkenhylle for servise er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Gere Kjøkkenhylle for servise forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Gere Kjøkkenhylle for servise tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gere as the combination of shelf and plates uses its plates to create the relief-like front of the shelf. The thereby free interior space can be used to store more crockery, cups, glasses, etc.
The gridlike structure of Gere allows scalable sizes of the shelf, so that a family can use a bigger Gere than a single household. - Dimensions & Packaging
- Gere-plates: 240mm x 240mm x 20mm
Gere-shelf-prototype: 1200mm x 200mm x 1300mm
(the size of the shelf varies, because it can be personalised) - Tags
- ceramic, tableware, furniture, multifunctional, wood, shelf, plate, kitchen
- Production Technology
- To enable the functional interaction of shelf and plates, material properties had to be calculated. The shelf of Gere consists out of oak wood, because it is local, sturdy and insensitive against water. The plates of Gere were concepted using 3D-graphic-software and then 3D-printed. The resulting objects were translated to plaster mold and finally cast in porcelain.
- Design Challenge
- The project was created during the first year of the corona pandemic. There were a lot of restrictions on the use of workshops and the purchase of materials. During the process, i was challenged with iterations, new processing techniques such as working with a cnc milling machine and calculating material properties such as porcelain-shrinkage and material waste.
- Research
- During the research process multiple methods such as a survey, a market analysis, interviews with the target group and the user journey map were used.
This resulted in detailed insights about selling points for kitchen-shelfs and plates, storage in kitchens, structuring items in the kitchen and overall interaction points with shelfs and plates. - Inspiration
- Housing is becoming smaller. Space has to be used in a meaningful way. People use minimalism to reduce their possessions and multifunctional products to save space.
The inspiration of the project were small kitchen spaces with large shelfs, filled with staples of round plates that leave lots of unused space. The focus of the project was to create a crockery shelf as small as needed by people in small housing. - Project Duration
- The project started in early summer 2020 in Aachen and finished in September 2020.
- Operation Flow
- Gere is ideally hung on the wall in the kitchen or dining room. Individual rows can be folded down to take stored items out of the inside or to remove a plate from the front. The plates have segments so that the main course and the side dish can be placed separately on one plate and thus be transported easily. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves behind. The crockery set is modularly expandable.
- Team Members
- Designer Florian Beser
- Image Credits
- Images: Photographer Janosch Bartsch, Gere, 2020
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