Re Form Smykkesett by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Smykkedesign Competition Category.
BronseSmykker· 2023
Re Form Smykkesett
by Chow Tai Fook Jewellery Creative Centre
Client: Chow Tai Fook Jewellery
A' Design Award i Bronse Winner in Smykker Category
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- Verified Award Winner
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The Design
About Re Form Smykkesett
Re:Form er et smykkesett bestående av tre glideperler og en kjede. Glideperler er vanligvis skjulte deler som brukes til å justere lengden på halskjeder og armbånd. Re:Form gjør glideperlen til designets hovedelement. Hver perle kan plasseres hvor som helst langs kjeden, slik at brukeren kan forme et halskjede, et armbånd eller andre oppsett. En kjede på 36 tommer gir over 120 kombinasjoner, mens en kjede på 18 tommer gir minst 90. Settet inviterer brukeren til å være medskaper og støtter en enkel og tidløs stil.
The Recognition
About the A' Design Award i Bronse
Re Form Smykkesett er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Re Form Smykkesett forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Re Form Smykkesett tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
- Design Challenge
- Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
- Inspiration
- In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.
The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator. - Operation Flow
- Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
- Team Members
- Chow Tai Fook Jewellery Creative Centre
- Image Credits
- Chow Tai Fook Jewellery Creative Centre
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