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Racer Primary Function: Leke by Ilwhan Ahn

Racer Primary Function: Leke by Ilwhan Ahn is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Design av Leker, Spill og Hobbyprodukter Competition Category.


JernLeke· 2023

Racer Primary Function: Leke

by Ilwhan Ahn

Client: Iahn Design

A' Design Award i Jern Winner in Leke Category

14,589

Verified Award Winner

Verify Award Status for #143085

Colors

The Design

About Racer Primary Function: Leke

Book Text: Racer er en enestående samling for barn og samlere med sterk interesse for biler. Det er en konstruktiv magnetisk leke som lar brukerne designe og tilpasse sin egen samling. Racer fungerer også som et dekorativt objekt som ser imponerende ut på et skrivebord, bord eller en vegghylle. Designet som en premium leke for barn er den laget av holdbare materialer, inkludert ABS-plast med UV-bestandig malingsfinish og FDA-godkjente uretandekk i gummi.

The Recognition

About the A' Design Award i Jern

Racer Primary Function: Leke er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Racer Primary Function: Leke forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Racer Primary Function: Leke respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Racer is a great collection for children and collectors with a deep interest in automotive.

Racer is a constructive magnetic toy that allows customers to design and personalize their own collection.

Racer is also an ornamental toy that looks incredible on a desk, a table, or a wall shelf.

Racer is a luxurious toy for children made from long-lasting materials like ABS plastic with a UV-resistant paint finish and FDA-compliant urethane rubber tires.
Dimensions & Packaging
Product: 235mm x 125mm x 75mm
Package: 250mm x 130mm x 80mm sleeve box
Tags
Toys, Cars, Solidworks, Keyshot, 3D Print
Production Technology
3D modeling with Solidworks; Rendering with Keyshot; Prototype with Form 3 printer from Formlabs
Design Challenge
A lot of effort went into researching a design that did not require screws and had no visible parting lines. On top of that, spending a lot of time making numerous prototypes to find the right specifications was the most challenged part.
Inspiration
Toy vehicles and construction toys are popular choices for millions of children across the world. Racer is a product that children and adults who love cars can interact and enjoy together.

The design inspiration is from the early Formula 1 racing car but with a modern minimalist aesthetics. Sleek and speedy racing car design is perfect gift for relatives or friends.
Project Duration
The project started in May 2021 in Seoul, Korea.
Operation Flow
Racer is a constructive magnetic toy that allows customers to design and personalize their own collection. Each part connected by a magnet can be easily disassembled and reassembled into parts of a desired color.
Patents
Copyrights belong to ILWHAN AHN, 2021
Team Members
ILWHAN AHN: Director, Product Designer
Image Credits
Image: ILWHAN AHN
Design: ILWHAN AHN

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