Scaling Inc Merkeidentitet by Yanming Chen

Scaling Inc Merkeidentitet by Yanming Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.

JernGrafikk· 2023

Scaling Inc Merkeidentitet

by Yanming Chen

Client: Scaling Inc

A' Design Award i Jern Winner in Grafikk Category

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Verified Award Winner
Verify Award Status for #143781

View at A' Design Award Press Release Award Badge

Colors

The Design

About Scaling Inc Merkeidentitet

Scaling Inc er en merkeidentitet designet for et medieselskap. Logoen er et enkelt matriseformet gitter dannet av fem sekskantformer. Den sentrale sekskanten representerer selskapet og er fremhevet innenfor gitteret. De uregelmessige sekskantene gir merket et utseende som minner om et tannhjul og en bie. Identiteten er anvendt på brevpapirsett, plakater, tapet og vesker for både nettbaserte og fysiske kampanjer. Levende farger og enkle geometriske mønstre ble valgt etter fokusgruppeintervjuer og omfattende undersøkelser. Designet uttrykker effektivitet, tilpasningsevne og vekst.

The Recognition

About the A' Design Award i Jern

Scaling Inc Merkeidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Scaling Inc Merkeidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Scaling Inc Merkeidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Dimensions & Packaging: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Tags: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Production Technology: Photoshop, Illustration, and Digital Design
Design Challenge: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Research: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Inspiration: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Project Duration: The project starts on June 1st, 2022, in the United States of America
Operation Flow: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Image Credits: Yanming Chen