It Is In Your Genes Dynamisk Identitet by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
BronseGrafikk· 2023
It Is In Your Genes Dynamisk Identitet
by Bianka Foldi and Robert Valoczi
Client: Genecontact
A' Design Award i Bronse Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #144669The Design
About It Is In Your Genes Dynamisk Identitet
Denne merkeidentiteten ble opprettet for en genotypingstjeneste, der disposisjon for mulige genetiske sykdommer kan oppdages. Akkurat som DNA-strukturen, ble designkonseptet også bygget på et system av koder, nemlig spesialdesignede morsekoder som representerer bokstavene i alfabetet. Ethvert ord kan visualiseres på denne måten, og gjør en statisk logo om til en dynamisk identitet. Logoen, som er navnet på klienten skrevet av kodene, har den dobbeltspiralformede strukturen til DNA. Slik gjenspeiles kundens virksomhet både konseptuelt og visuelt i identiteten.
The Recognition
About the A' Design Award i Bronse
It Is In Your Genes Dynamisk Identitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. It Is In Your Genes Dynamisk Identitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. It Is In Your Genes Dynamisk Identitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Tags
- dynamic brand identity, flexible brand identity, brand identity
- Production Technology
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiration
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Project Duration
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Team Members
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
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