Bronse Grafikk · 2023
Taichung Public Library Merkeidentitet
by Yichun Lin
- A' Design Award i Bronse 2023 in Grafikk
- CLIENT: Yichun Lin Design
- Estimated Number of Design Views: 12,270
- Verification code 5C92B2D420 · Verify this award
Colors
About Taichung Public Library Merkeidentitet
Som den første bygningen i Taiwan som kombinerer et kunstmuseum og et bibliotek, fokuserer etableringen av merkevaresystemet til Taichung Public Library på sammensmeltingen av natur og sivilisasjon. Designfilosofien legger vekt på sømløs integrasjon av moderne arkitektur med naturlige elementer og har som mål å fremkalle en følelse av friskhet og nysgjerrighet. Merkevaresystemet fremmer en atmosfære som oppmuntrer besøkende til å fordype seg i de mangfoldige kulturelle opplevelsene biblioteket tilbyr og nyte balansen mellom moderne sivilisasjon og skogens ro.
About the A' Design Award i Bronse
Taichung Public Library Merkeidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Taichung Public Library Merkeidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Taichung Public Library Merkeidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
- Dimensions & Packaging
- Minimum size of logo: 35mm x 6.5mm
- Tags
- Visual Identity, Logo, Branding, Graphics, Printed Matter
- Production Technology
- All the graphics were created and designed with Adobe Illustrator and Photoshop.
- Design Challenge
- As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
- Research
- The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
- Inspiration
- The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
- Project Duration
- December 2020 to January 2021, Taiwan
- Operation Flow
- The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
- Image Credits
- Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017
