Gamma Privatbank by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Luksusdesign Competition Category.
BronseLuksus· 2023
Gamma Privatbank
by Victor Weiss
Client: Victor Weiss
A' Design Award i Bronse Winner in Luksus Category
Verified Award Winner
Verify Award Status for #147498The Design
About Gamma Privatbank
Gamma er en privatbank utviklet som en eksklusiv klubb på invitasjonsbasis for kapitalforvaltning. Medlemskap tildeles gjennom en detaljert metodologi og evaluering av aktiva. Designet respekterer de klassiske kontaktpunktene til en tradisjonell bank og tilfører moderne fasiliteter. Arbeidet omfatter navngiving, merkevarestrategi, visuell identitet, produktutvikling, arkitektur og grafisk design. Hvert nytt medlem mottar en signaturpakke med en gullmynt som gir tilgang til Gamma Club, en boks sigarer og en rhodiumbelagt penn. Målet er å bevare menneskelig interaksjon i et digitalt samfunn.
The Recognition
About the A' Design Award i Bronse
Gamma Privatbank er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Gamma Privatbank forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Gamma Privatbank tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
- Tags
- Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
- Design Challenge
- The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
- Research
- It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
- Inspiration
- To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
- Project Duration
- The project was initiated in April 2019, and was concluded in June 2020.
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