Blanc Water Merkevareidentitet by Harel Koka

Blanc Water Merkevareidentitet by Harel Koka is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.

JernGrafikk· 2023

Blanc Water Merkevareidentitet

by Harel Koka

Client: Blanc

A' Design Award i Jern Winner in Grafikk Category

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Verified Award Winner

Verify Award Status for #147826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Blanc Water Merkevareidentitet

Blanc Water er en merkevareidentitet skapt for et selskap som importerer vann fra Alpene. Logoen kombinerer et grafisk symbol av Alpene med typografi og farger hentet fra det alpine landskapet. Designspråket er rent og konsistent, og det brukes på selskapets produkter og i dets sosiale medier-kanaler. Hensikten var å uttrykke styrke og klarhet gjennom enkle former. Identiteten gir merkevaren en tydelig tilstedeværelse i markedet og gjør selskapet lett gjenkjennelig.

The Recognition

About the A' Design Award i Jern

Blanc Water Merkevareidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Blanc Water Merkevareidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Blanc Water Merkevareidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: in order to convey the idea of a brand that imports water from the alps, it was necessary to reflect its essence very strongly with the help of creating a new identity to express superiority and strength. the identity of blanc, in all its details, is related to the presence of the alpine landscape and the colors that arise from it, and therefore a consistent design language was created
Dimensions & Packaging: The logo and the coordinated design will be applied to all the company's objects and on social networks to create a design identity
Tags: campaign, concept, Branding, creative, Luxury, brand identity, Identity, graphic design
Production Technology: The idea was to create the symbol and colors of the Alps to illustrate the brand. A clean and vital graphic sign, perfect for an independent identity
Design Challenge: The need was to create a design language and branding for a company with a vision and high ambitions and to reflect the essence of a global and accessible company with health value, a challenge of identity and simplicity.
Research: The research work was done when all the details about the label were brought into consideration in order to assemble them all back into a creative concept
Inspiration: In this branding you can find the familiar Alps within the logo which combine with the typography and colors in a harmonious way that describe a sublime feeling of superiority as a prominent characteristic of a strong company with high vision and ambitions
Project Duration: The project was designed in December 2022 and submitted in February 2023 in Florence, Italy
Operation Flow: With the creation of a new identity that has a clear, precise, modern and well-characterized design, the brand has a much stronger impact on the consumer and the market, thereby distinguishing itself from its competitors and standing out as a brand with a clear vision that is available all over the world, and as a result, it can be easily recognized and used
Patents: Copyrights belong to Harel Koka, 2023
Team Members: Harel Koka
Image Credits: Freepik source