Bronse Grafikk · 2023
Oil Street Art Space Visuell identitet
by Kimhung Choi and Thomas Siu
- A' Design Award i Bronse 2023 in Grafikk
- CLIENT: Kimhung Design
- Estimated Number of Design Views: 11,668
- Verification code 48363479EC · Verify this award
Colors
About Oil Street Art Space Visuell identitet
Oi er den visuelle identiteten til Oil Street Art Space, et offentlig fritids- og kultursted i Hong Kong. Stedet ligger i den tidligere klubbygningen til en seilklubb og omfatter en fredet murstensbygning av 2. grad med tegltak, samt et utendørsområde på over 3000 kvadratmeter. Navnet erstatter bokstaven L med et utropstegn, som skaper oppmerksomhet og peker mot stedet. Logoformen illustrerer handlingen å rope høyt ut. Grønn er identitetsfargen, som antyder en oase for kunsten midt i byen. Identiteten anvendes på miljøgrafikk og trykksaker.
About the A' Design Award i Bronse
Oil Street Art Space Visuell identitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Oil Street Art Space Visuell identitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Oil Street Art Space Visuell identitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- Dimensions & Packaging
- Various dimensions according to the visual identity application from buntings to pinned badges
- Tags
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
- Production Technology
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- Research
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- Inspiration
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
- Project Duration
- May 2022, The Hong Kong SAR
- Operation Flow
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
