Serel Magic Benkeservant by Serel Design Team

Serel Magic Benkeservant by Serel Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Baderomsmøbel- og Sanitærutstyrsdesign Competition Category.

JernSanitærutstyr· 2023

Serel Magic Benkeservant

by Serel Design Team

Client: Serel Sanitary Factory

A' Design Award i Jern Winner in Sanitærutstyr Category

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Verified Award Winner

Verify Award Status for #149195

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Serel Magic Benkeservant

Serel Magic er en benkeservant med en organisk skålform. Servanten er laget av ildfast leirkeramikk ved hjelp av støping. To strukturer under skålen, én på høyre og én på venstre side, bærer enheten og fungerer som ben. Avløpsvannet passerer gjennom den venstre strukturen og forlater servanten gjennom en skjult sifongtilkobling designet spesielt for denne servanten. Avløpet er derfor ikke synlig, noe som gir en ny oppfatning av vannstrømmen. Glatte overflater og et antibakterielt nanobelegg gjør servanten enkel å rengjøre.

The Recognition

About the A' Design Award i Jern

Serel Magic Benkeservant er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Serel Magic Benkeservant forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Serel Magic Benkeservant respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
Dimensions & Packaging: Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging.
Tags: Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
Production Technology: Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
Design Challenge: Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
Research: Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
Inspiration: Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
Project Duration: Serel Magic Washbasin started in March 2022 in Manisa/Turkey
Operation Flow: Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
Team Members: Zafer DOĞAN
Ali YILDIZ
Selen USTA
Image Credits: All images prepared in computer graphics by in house cg technologies and team members.