Lay's x Stranger Things Matvareemballasje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Begrenset Opplag og Spesialdesign Competition Category.
BronseBegrenset opplag· 2023
Lay's x Stranger Things Matvareemballasje
by PepsiCo Design and Innovation
A' Design Award i Bronse Winner in Begrenset opplag Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Matvareemballasje
Lay's x Stranger Things er en emballasjedesign i begrenset opplag laget for et potetgullprodukt. Pakken bruker en svart bakgrunn med røde konsentriske sirkler som stråler ut fra Lay's-logoen, i stedet for den vanlige, sterke gule fargen. Et vesen fra serien vises med åpne kjever, og klør ser ut til å holde rundt pakken. Stranger Things-logoen er plassert opp-ned nederst, i tråd med seriens tema. En flammende chilipepper og en chips indikerer Flamin' Hot-smaken. Pakken ble solgt i utvalgte butikker i Thailand.
The Recognition
About the A' Design Award i Bronse
Lay's x Stranger Things Matvareemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Lay's x Stranger Things Matvareemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Lay's x Stranger Things Matvareemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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