Sonder Moments Naked Eye 3D-kunst by Flint Walk

Sonder Moments Naked Eye 3D-kunst by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Datagrafikk-, 3D-modellerings-, Teksturerings- og Renderingdesign Competition Category.

JernDatagrafikk· 2023

Sonder Moments Naked Eye 3D-kunst

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award i Jern Winner in Datagrafikk Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments Naked Eye 3D-kunst

Sonder Moments er et offentlig 3D-kunstverk uten behov for spesialbriller, vist på en digital reklametavle i det sentrale området av Chengdu, Kina. Kunstverket viser en kolossal skikkelse skapt med dataspillgrafikk og naked-eye 3D-teknologi. Elementer av blomster, marmor og glass er kombinert med partikkeleffekter på meteoritter. Verket presenteres på en LED-skjerm med 8K-oppløsning og en overflate på 888 kvadratmeter. Den store skalaen skaper en sterk visuell effekt. Den kolossale skikkelsen representerer selvbevissthet og individets styrke.

The Recognition

About the A' Design Award i Jern

Sonder Moments Naked Eye 3D-kunst er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Sonder Moments Naked Eye 3D-kunst forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Sonder Moments Naked Eye 3D-kunst respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.