AS Women Empowerement Bedriftsgave by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Gavevaredesign Competition Category.
JernGavevarer· 2024
AS Women Empowerement Bedriftsgave
Client: As
A' Design Award i Jern Winner in Gavevarer Category
Verified Award Winner
Verify Award Status for #152153The Design
About AS Women Empowerement Bedriftsgave
A|S bestemte seg for å designe en årlig bedriftsgave som skulle tjene som et statement og en oppfordring til handling, inspirert av behovet for å styrke kvinner av enhver etnisitet, religion eller sosial status. Kretisk Tsikoudia, en tradisjonell gresk drikk, fylte flasker formet for å symbolisere forskjellige kvinner, hver med et distinkt leireansikt som kork, stilistisk inspirert av de gamle kykladiske figurinene. De formidlet temaene Frihet, Forandring, Likhet, Rettferdighet, Utdanning, Valg og Styrke. Hver flaske ble plassert i en dedikert boks med kunstneriske grafiske representasjoner og en veggplakat.
The Recognition
About the A' Design Award i Jern
AS Women Empowerement Bedriftsgave er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. AS Women Empowerement Bedriftsgave forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. AS Women Empowerement Bedriftsgave respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Team Members
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
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