Ecohiny Merkevarebygging by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
SølvGrafikk· 2024
Ecohiny Merkevarebygging
Client: Cansu Dagbagli Ferreira
A' Design Award i Sølv Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #152882The Design
About Ecohiny Merkevarebygging
Kan et toalettpapirmerke være kult og morsomt? EcoHiny er 100% organisk bambus, FSC-sertifisert og så miljøvennlig som mulig. Merkets symbol er en fersken, og fargevalg samt skrifttypevalg reflekterer produktets morsomme, naturlige og myke karakter. Målet var å differensiere merkevaren fra andre på markedet ved å bruke en unik fargepalett. En dyp blågrønn nyanse, kombinert med fersken, gir en leken personlighet og formidler samtidig en følelse av miljøvennlighet og bærekraft. Disse designvalgene kommuniserer øyeblikkelig med målgruppen og skaper en forbindelse mellom merkevaren og kunden.
The Recognition
About the A' Design Award i Sølv
Ecohiny Merkevarebygging er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Ecohiny Merkevarebygging forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Ecohiny Merkevarebygging er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- Dimensions & Packaging
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- Tags
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- Design Challenge
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- Research
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- Inspiration
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- Project Duration
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- Operation Flow
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
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