Jingting Mountain Scenic Area Merkevareidentitet by Zhejiang Gongshang University

Jingting Mountain Scenic Area Merkevareidentitet by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.

BronseGrafikk· 2024

Jingting Mountain Scenic Area Merkevareidentitet

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

A' Design Award i Bronse Winner in Grafikk Category

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Verified Award Winner
Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Merkevareidentitet

Jingting Mountain Scenic Area er en merkevareidentitet skapt for et sentralt turistområde og nasjonalt skogpark i Anhui-provinsen, Kina. Identiteten er basert på ideen om kulturell utforskning gjennom maleri, slik at et besøk oppleves som å vandre gjennom et rullemaleri. Fjellutsikter, paviljongformer, rolige skyer, ville traner samt den lokale hvite brennevinen og grønne teen er innarbeidet i det grafiske språket. Seks hjelpegrafikker støtter hovedmerket og kan anvendes i mange sammenhenger. Designet erstatter et tidligere bilde med begrenset appell og er godt tilpasset digitale medier.

The Recognition

About the A' Design Award i Bronse

Jingting Mountain Scenic Area Merkevareidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Jingting Mountain Scenic Area Merkevareidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Jingting Mountain Scenic Area Merkevareidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao