Fluffy Bread Kjæledyrseng by Kama Muta is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Design av Dyrepleie, Leker, Utstyr og Produkter for Dyr Competition Category.

SølvDyrepleie· 2024

Fluffy Bread Kjæledyrseng

by Kama Muta

Client: Kama Muta

A' Design Award i Sølv Winner in Dyrepleie Category

67,532

Verified Award Winner

Verify Award Status for #153660

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fluffy Bread Kjæledyrseng

Fluffy Bread er en kjæledyrseng designet for hvile, lek og søvn for kjæledyr. Den myke, avrundede formen minner om nystekt brød. Sengen er formet som en liten sofa i en minimalistisk og elegant stil, slik at produktet glir naturlig inn i ulike typer hjemmeinteriører. Memoryskum laget for menneskelig bruk gir støtte og motstår innsynking etter lang tids bruk. Det strukturerte fløyelsstoffet er mykt og motstår slitasje og riper. Basen er laget av rekonstituert hvit ask, håndpolert av håndverkere. Designet har som mål å styrke båndet mellom mennesker og kjæledyr.

The Recognition

About the A' Design Award i Sølv

Fluffy Bread Kjæledyrseng er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Fluffy Bread Kjæledyrseng forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Fluffy Bread Kjæledyrseng er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This pet bed is designed for rest, entertainment and sleep of pets, which boasts the texture of fluffy bread to be comfortable enough for pets. Upholding the idea of Italian aesthetics, the pet bed is shaped into a sofa styled in a minimalist, elegant manner. In this way, the product can perfectly blend into home environments of various styles and strengthen the emotional connection between people and pets, thereby helping to create a space where harmonious symbiosis of them is realized.
Dimensions & Packaging: product dimensions, 14.5 mm x 14.5 mm x 11 mm; 14.5 mm x 14.5 mm x 13 mm
Tags: pet bed, texture of fluffy bread, shape of a sofa, Italian aesthetics, harmonious symbiosis of people and pets
Production Technology: The memory foam for human use features slow rebound property, and thus avoids the problem of sagging after long-time use. The delicate, soft structured velvet fabric is resistant to wear and scratch, so as to prolong the service life of the pet bed. The base made of reconstituted white ash wood is manually polished by craftsmen, which is uneasy to deform, and is free from any harmful substance to protect health of pets.
Design Challenge: The challenge is how to eliminate disharmony between pet beds and home environments. The design team, following the style of Italian furniture, has designed the product as a simple, elegant sofa to harmonize with other furniture. Such a design not only ensures a consistent style of a home environment, but also enhances a strong sense of belonging for pets to enable harmonious symbiosis of people and pets in a space.
Research: In recent years, pets gradually become an important member of families, and more people pay attention to living environments of pets, which drives growth of the market in pet beds and other related supplies. However, pet beds currently on the market are largely homogeneous, and usually fail to strike a balance between practicality and visual pleasure. They also have strong individuality and thus are difficult to blend into home environments.
Inspiration: Drawing inspiration from bread, this pet bed is both practical and visually attractive. Its soft, fluffy texture contributes to a comfortable experience for pets, and gives a sense of intimacy visually to make people want to approach and touch the product.
Project Duration: The project started in Shenzhen in September 2022, was completed in Shenzhen in February 2023, and came online in July 2023.
Operation Flow: The memory foam for human use, neither too soft nor too hard, provides enough support when ensuring good comfort, where pets can fully relax their bodies with their weight well distributed. The structured velvet fabric effectively resists to scratches by pets. The shape of a sofa harmonizes with any home environment, bringing pets a strong sense of belonging.
Team Members: Chen Liang