Hugoo Skulderveske med hoftesete by Yasuhiro Yamamoto

Hugoo Skulderveske med hoftesete by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Baby-, Barne- og Barneproduktdesign Competition Category.

BronseBarneprodukter· 2024

Hugoo Skulderveske med hoftesete

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award i Bronse Winner in Barneprodukter Category

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Verified Award Winner

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Colors

The Design

About Hugoo Skulderveske med hoftesete

Hugoo er en skulderveske med et innebygd hoftesete for turer med barn. Vesken beholder formen til en vanlig skulderveske samtidig som den støtter et barn på et polstret sete. Fire lommer er ordnet etter funksjon, slik at én veske kan romme det som trengs for en dag ute. Foret er gult for å gjøre innholdet lett å se, og én lomme gjør det mulig å trekke ut et våtservietter direkte. Stoffet er CORDURA, valgt for styrke og holdbarhet. Når hoftesetet ikke lenger trengs, kan Hugoo fortsatt brukes som en vanlig skulderveske.

The Recognition

About the A' Design Award i Bronse

Hugoo Skulderveske med hoftesete er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Hugoo Skulderveske med hoftesete forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Hugoo Skulderveske med hoftesete tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama