Dpri Library Logo og visuell identitet by Di Wei is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.

JernGrafikk· 2024

Dpri Library Logo og visuell identitet

by Di Wei

A' Design Award i Jern Winner in Grafikk Category

10,338
Verified Award Winner
Verify Award Status for #158510

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dpri Library Logo og visuell identitet

Dpri Library er en logo og visuell identitet for digital utgivelsesprogramvare. Hovedlogoen er dynamisk og viser prosessen med bokutvikling, noe som reflekterer plattformens digitale natur. Ved å klikke på hovedlogoen på hjemmesiden vises fem underlogoer, én for hver innholdsseksjon. Hver underlogo er også animert og gir visuell tilbakemelding når den velges, slik at leserne kan bla gjennom kategorier og åpne en bok. Identiteten kan trykkes på fysiske objekter og brukes på elektroniske enheter. Minimumshøyden på symbolet er 15 mm.

The Recognition

About the A' Design Award i Jern

Dpri Library Logo og visuell identitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Dpri Library Logo og visuell identitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Dpri Library Logo og visuell identitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design aims to create a unique digital publication software logo, and to attract attention and enhance user experience through the dynamic logo and five sections of classification enquiry. The main logo presents the dynamic process of book evolution, representing the digital characteristics; clicking on the dynamic logo on the homepage reveals the five sub-logos, presenting the effect of evolution and interaction, conveying the infinite possibilities of digital reading.
Dimensions & Packaging: Minimum height of sign: 15 mm
Tags: Signage, digital publishing, books, visual identity, Brand IP
Production Technology: At the beginning of the creation process, I did a vision-experiment-question-correction model to deduce the design. A lot of design was done first to determine what I wanted to express with my main logo: how does the logo evolve from static to dynamic, how does it show evolution and interaction? How to represent its meaning? The book, the publication, and the digitalisation were combined to create a static primary logo design and five secondary logos, and research began on the interactive and dynamic design of the primary logo.Because of the specificity of the design, it can be printed on most physical objects and widely distributed on electronic devices
Design Challenge: How does a logo evolve from static to dynamic, how do you represent evolution and interaction? How to represent the meaning of digital publishing? How to split the main logo and rationalise the creation of sub-logos? By combining books, publishing, and digitalisation, we created a static main logo design and five sub-logos, and started research on the interactive and dynamic design of the main logo.
Research: The development of the Internet for the dynamic logo design increased interactivity and time and space and other dynamic factors, it makes the logo design out of a single static graphic symbols of the impression of the use of new technologies, the development of new communication media digital publishing, enriching the logo the smallest planar constitutive unit of the information carried by the sign, creating a more vital dynamic logo design, is the face of the era of progress of a new acceptance of the gesture.
Inspiration: Inspired by today's online media on the reading software is mostly fiction stories, in the professional field is very few, the interface is more boring, lack of guidance, I hope to make a comprehensive software guide to help people read. By clicking on the main logo in the campaign, the screen changes from a single logo to a colourful logo with a title, representing the variety of possibilities for digital publications.
Project Duration: The project commenced in Liaoning in January 2022 and was completed in Liaoning in May 2022.
Operation Flow: Clicking on the homepage dynamic logo, five major board sub-logos appear, each of which has a dynamic design, and clicking on them gives feedback on the results, so you can check what you need by going into the board sub-divisions. Hover on the book page will be converted to colour, enter the book to understand the specific information and start reading.
Image Credits: DI WEI,2022