Chinese Lion Bilklistremerke by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award i Gull in Reklame-, Markedsførings- og Kommunikasjonsdesign Competition Category.
GullReklame· 2024
Chinese Lion Bilklistremerke
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
A' Design Award i Gull Winner in Reklame Category
Verified Award Winner
Verify Award Status for #159438The Design
About Chinese Lion Bilklistremerke
Chinese Lion er et bilklistremerkesett i begrenset opplag laget for kjøretøyet Fengxing T5 EVO. Designet er en kunstnerisk bearbeidelse av den kinesiske løven, plassert over en bunn av tradisjonelle kinesiske mønstre. Tredimensjonal geometri, popkunst og abstrakt kunst kombineres for å gi grafikken en ung og dynamisk karakter som skal appellere til yngre sjåfører. Alt grafisk materiale er utarbeidet som vektorillustrasjon og produsert på PVC-folie, påført som en delvis foliering på 4565 x 800 millimeter. Det tilbys tre fargealternativer.
The Recognition
About the A' Design Award i Gull
Chinese Lion Bilklistremerke er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Chinese Lion Bilklistremerke forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Chinese Lion Bilklistremerke skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
- Dimensions & Packaging
- 4565mm*800mm, car sticker semi-wrapped car.
- Tags
- car sticker, east, chinese lion, chinese style, illustration
- Production Technology
- Use vectors to create all car wrap designs. Use PVC material to make car stickers.
- Design Challenge
- The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
- Research
- The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
- Inspiration
- The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
- Project Duration
- The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
- Team Members
- Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao
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