Catvas Katteklørerbrett by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Design av Dyrepleie, Leker, Utstyr og Produkter for Dyr Competition Category.
JernDyrepleie· 2024
Catvas Katteklørerbrett
Client: Livelyhood
A' Design Award i Jern Winner in Dyrepleie Category
Verified Award Winner
Verify Award Status for #159966The Design
About Catvas Katteklørerbrett
Catvas er et nytt kjæledyrprodukt som omformer kloring fra destruktiv atferd til en kreativ prosess. Det gir både mennesker og katter muligheten til å samskape sitt felles levemiljø. Det designede dobbeltlagsstoffet vil gradvis presentere en unik maleriliknende effekt når katten klør. De utskiftede klørerpanelene av stoff kastes ikke lenger bare som avfall, men fungerer som et minne som dokumenterer og bevarer kattens livsspor på en mer kunstnerisk måte.
The Recognition
About the A' Design Award i Jern
Catvas Katteklørerbrett er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Catvas Katteklørerbrett forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Catvas Katteklørerbrett respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
- Dimensions & Packaging
- 300 mm x 430 mm x 370 mm
- Tags
- Cat Painting, Pet Product, Co-creation Across Species
- Production Technology
- Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
- Research
- For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.
For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things. - Inspiration
- From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
- Project Duration
- The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
- Operation Flow
- The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
- Team Members
- Mingye Wang
Xuyang Zhang
Xiaofang Li
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