The Impression of Feixi Plakat by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.
JernGrafikk· 2024
The Impression of Feixi Plakat
by Feixi Digital Culture and Media
Client: Feixi Digital Culture and Media
A' Design Award i Jern Winner in Grafikk Category
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- Verified Award Winner
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The Design
About The Impression of Feixi Plakat
Inntrykket av Feixi er en plakat skapt for å presentere identiteten til Feixi fylke. De kinesiske skrifttegnene for Feixi utgjør det sentrale visuelle elementet og er tegnet i kalligrafisk stil. Silhuetten av det første tegnet viser moderne arkitektur og nyere utvikling, som broer, høyhastighetstog og bygninger. Silhuetten av det andre tegnet viser gamle bygninger og historiske kultursteder. Kalligrafien er håndtegnet og deretter sammenslått med de utvalgte bildene ved hjelp av bilderedigeringsprogramvare. Plakaten måler 297 ganger 210 millimeter.
The Recognition
About the A' Design Award i Jern
The Impression of Feixi Plakat er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. The Impression of Feixi Plakat forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. The Impression of Feixi Plakat respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
- Dimensions & Packaging
- 297mmX210mm
- Tags
- Printed, Poster, Feixi, Design, Impactful, Visual
- Production Technology
- Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
- Design Challenge
- The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
- Research
- Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
- Inspiration
- Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
- Project Duration
- The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
- Operation Flow
- Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
- Team Members
- Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu
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